The Corporate View of Water Strategy – a Webinar with SAP, Intel and IBM

When water is cheap and abundant, why should corporations be planning their water management strategy for a thirsty future?

“The Corporate View of Water Strategy” webinar will bring together leaders from SAP, Intel and IBM to discuss why water management is important, how to implement a water management plan, and the practical application of water management in a large and successful corporation.

Speakers are:

  • Peter Williams, CTO, “Big Green” Innovations at IBM
  • Carrie Freeman, Director, Sustainable Business Innovation, Intel
  • Garrett Miller, Director of Sustainability at SAP Labs

Register for this webinar by Monday, November 8, and receive a complimentary copy of “Water 101: a primer for the corporate executive” by Laura Shenkar, Principal at The Artemis Project.

“The Corporate View of Water Strategy” takes place on Thursday, November 11 from 8-9:00 AM PST. Early registration price of $149 is valid through Monday, November 8. Space is limited.

Register here.

Bringing Water Design Vision to the “Rest of the Mess” in Real Estate

Shanghai Towers

Shanghai Towers

The Shanghai Tower will serve as a mammoth 125-floor rainwater harvesting structure. The breathtaking outside shell borrows the best designs from nature, collecting rain to purify and replenish 675,000,000 liters of water each year. Combining stores, offices and apartments, the building will serve as an icon for water resource management in China, as the country struggles to find enough clean water for its people and its growing economy.

“Unfortunately, most of the buildings in the world are not Shanghai Towers – most of the buildings aren’t new,” noted Dave Pogue, Director of Sustainability for CB Richard Ellis in the Artemis Project webinar earlier today.

“While some of our buildings are new, we also need to be concerned about managing the ‘rest of the mess’,” David Pogue, CB Richard Ellis.

Shanghai Towers

Shanghai Towers

“While some of our buildings are new, we also need to be concerned about managing the ‘rest of the mess’,” Pogue explained.  CBRE manages over 1.2 billion square feet of property in the Americas, and the bulk of those buildings are not new. Environmental considerations must contend with budgets.  “We have a lot of buildings struggling trying to find a way to be better in a water constrained world,” Pogue stated.

While water is vital, it is virtually free today.  And water seldom gets attention until there is a crisis.  Pogue noted that basic water saving devices such as toilets and urinals generate only a trickle of benefits and take 8 to 10 years to pay back. They’re better than nothing, but still just a small drop in the bucket.

We’re still waiting for the onsite appliance that reclaims water and treats rainwater with the precision and beauty of a miniature Shanghai Tower.  Small-scale onsite waste water systems operate today, recycling water from sinks and toilets to save over half of the drinking water used by an apartment building.  Companies like Dominic Sulik’s Natural Solutions Utilities are offering whole building solutions for onsite water management that match much of the savings from the Shanghai Tower. This offering is a service that pieces together existing solutions.

Property Chart

Property Chart

We can see the crises are coming, but we are still waiting for the Apple version of a building water system that matches the benefits of the Shanghai Tower.

“Its not about the cost of water, it’s about the downtime and the risk for the property,” John Macomber, Harvard Business School.

“Its not about the cost of water, it’s about the downtime and the risk for the property,” notes John Macomber, Professor of Sustainability at Harvard Business School.  If there is a lower cost of capital for a better risk-adjusted return on the property, then onsite water management makes sense financially.

Sustainable Building Image

Sustainable Building Image

Professor Macomber suggests that real estate properties such as accommodations and hospitality operations—hotels, spas, and hospitals—are examples of some of the early candidates for water tech. “The beach head for water tech is where the landlord pays for the water, where the landlord can effectively measure the benefit of an intervention, and where the volume of water used really matters to the economics.”

Water PLUS – Keys to Building a Scalable Water Business – Part 2

In my previous post I introduced the PLUS framework for water-technology scalability, and expanded upon the first two attributes: Software and Usability. Let’s explore the other two: Leverage and Partners.

Leverage means capitalizing — to exponential effect — on assets, processes and data already existing in the organizations you are serving. Water utilities, for example, have plenty of ‘leverageable’ assets, primarily deep and rich knowledge, held by experienced people. Tapping into this resource is not easy, but best-practices are a power-multiplier, and baking the combined experience of hundreds of professionals into an automated decision-support system is a great way to make your solution scalable. It’s the famous network effect. A great example: SmartMap by Thomson Mapping is a Water-specific CAD software that implements existing models as a baseline for new designs.

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Water PLUS – Keys to Building a Scalable Water Business

The first in a two part series, Guy Horowitz shares experience gained from TaKaDu’s recent successes scaling their water technology in partnership with Schneider. The second part will follow later this week.

For many years, water technology was a venture capitalist’s nightmare. What could be less enticing than capital-intensive, integration-heavy project-driven companies with long sales-cycles in the public utility space? Can you build a scalable water technology business without investing dozens or even hundreds of millions en route to scale?

Times are changing, and we are in the beginning of a new era. Quick-tongued investors have already nicknamed it ‘Cleantech 2.0’, though past attempts to use this term have been received with cynicism. Two-point-Oh or not, there is definitely a sense of inherent scalability baked into the next generation of cleantech startups, and water is not lagging behind.

How can one build a scalable business in a space characterized by one-offs? The answer has four pillars: Partners, Leverage, Usability and Software. Yes, to make things easy for investors, it also has a nice acronym. Forget about 2.0 – this is the Water PLUS.

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Google to Expand PowerMeter to Water

Google's PowerMeter on a Smartphone

Google's PowerMeter on a Smartphone. / Photo: Google

Monitoring corporate water use is about to get very simple for Sustainability Managers.

Google announced last Thursday they’re looking to expand the capabilities of their PowerMeter application.

“We’re starting with electricity and we’re interested in moving on to natural gas and other utilities [such as water] in the home,” Dan Reicher, Director of Climate Change Initiatives at Google, said.

Google’s PowerMeter application currently allows end-users to track and analyze energy usage from any internet-enabled device, including smart phones.

Coupling PowerMeter with current water analytics data from systems like TaKaDu’s Water Infrastructure Management suite (which works with currently available water data) and AUG Signals’ Intelligent Drinking Water Monitoring System could create a service for businesses seeking to quantify and reduce their water costs and footprint.

Making water metrics available on smart phones, for example, will reduce adoption costs and shorten the learning curve, leading to widespread use.

Imagine corporate Sustainability Managers at conferences, standing in circles with their smart phones out, comparing water efficiency.

via cnet News